New NAYS Frontline Staff Training embraced by rec agencies nationwide

New NAYS Frontline Staff Training embraced by rec agencies nationwide


Twenty staff members from the City of Tampa (Fla.) Parks and Recreation Department attended a powerful new National Alliance for Youth Sports (NAYS) virtual training program that helps those frontline staff involved with youth sports programming at all levels better handle their all-important roles within the community.

The NAYS Frontline Staff training was piloted earlier this year, then released earlier this month, and it already has been embraced by a growing number of recreation agencies nationwide.

“Our staff felt that the training was very informative and will be a positive tool they are able to use when addressing youth sports issues that may arise this summer,” said Alvin Holder, Team Supervisor at the City of Tampa Parks and Recreation Department and a Certified Youth Sports Administrator (CYSA).

The interactive training is designed for frontline staff in all positions – from the staff in the community center, to the coordinators on the fields, to those preparing the courts and rinks –  since they are in direct contact with the public and are the face of the program.

“This is an excellent training for all staff working in the recreation field,” said Zach Hernandez, who is a Recreation Facility Manager and one of seven frontline staffers from the City of Las Cruces Parks & Recreation/Athletics Department in New Mexico. “There was lots of helpful tips and links that we can make available to our coaches that will ultimately improve our programs.”

The training includes an introduction to youth sports administration, navigating interactions with youth sports parents and participants, promoting sportsmanship, being well-versed in a variety of safety issues, and being aware of what resources are available to help ensure high-quality sports experiences for all involved, among other areas. Group discussions and activities are also an integral part of the training.

The NAYS Frontline Staff training is led by Lisa Licata, Senior Director of Professional Administrators for the National Alliance for Youth Sports.

“Today’s youth sports landscape is more complicated than ever and demands that frontline staff understand their essential roles and responsibilities to ensure that youth sports are positive, safe and fun for all,” Licata said. “Regardless of title or position within the organization, these staff represent the organization and are viewed as leaders, so we are thrilled to offer this virtual training to set them up for success!”

The next NAYS Frontline Staff Training will take place on June 15 from 1 p.m. to 3:15 p.m. EST; and another is scheduled for July 20 from 1 p.m. to 3:15 p.m. EST.   

Attendees receive a digital copy of the training materials as well as a digital Certificate of Attendance.

The training cost is $60 per person. Group rates are available when registering more than four staff from an organization; and organizations with 10 or more staff can schedule a private NAYS Frontline Staff Training.

For more information about group discounts, scheduling or special requests, email

Frontline Training Leadership

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