Recreation specialist Juliene Hefter to present session on sponsorships at upcoming Youth Sports Congress


Juliene Hefter, deputy director for the Wisconsin Park & Recreation Association and founder of Safety First Aquatics, LLC, will be one of the featured speakers to present at the upcoming Youth Sports Congress in Orlando, Fla. Dec. 2-5. The Congress is presented by the National Alliance for Youth Sports and is held within the Athletic Business Conference & Expo.   
Hefter will host an educational session entitled “Innovative & Dynamic Sponsorship Program Development” on Thursday, Dec. 3 at 8 a.m.

In today’s economy, it is becoming more difficult to obtain sponsorships for programs and athletics. This session will focus on using creativity and a new approach to attract and retain sponsors for anything from first aid equipment to uniforms, as well as larger items such as athletic fields and facilities.

Attendees will learn how to
implement a successful sponsorship program, obtain and retain sponsors, and develop a sponsorship program using step-by-step instructions.
Hefter has a long and illustrious career in aquatics and park and recreation administration, and she has been the manager of recreation services for the City of West Bend, park and recreation director for the City of Horicon, supervisor of recreation and aquatics director for the Fond du Lac School District and the park and recreation director for the Village of Germantown.

She has served in a number of leadership positions with both state and national organizations, including being the chairperson for the National Recreation and Park Association’s 2005 National Aquatic Conference, member and chairperson of the Aquatic Facility Operators Board of Directors, 2006 chairperson of the National Aquatic Management School, 2007 president of the National Aquatic Council, chairperson of the Wisconsin Park & Recreation Association’s Recreation Section, chairperson of the Southeast Park and Recreation Council and vice-chairperson of the Washington County Park and Open Space Technical Advisory Committee.

Hefter received her bachelor of science degree in recreational leadership from the University of Wisconsin, La Crosse and holds a master of science in organizational leadership and quality from Marian College.

he Congress is the preferred venue for all professionals involved in youth sports. For more information email, call (800) 688-KIDS or click on the Congress logo on the main page of the Web site.

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